[Power Law for Professors: Why you should put all of your eggs in one basket - by Vijay Pande](https://a16z.com/2020/11/13/power-law-for-professors/?utm_medium=email&utm_source=newsletter&mkt_tok=eyJpIjoiWXpsallUSTFOR1kxTmpFMSIsInQiOiJzbHVwbkRuRG5HQlRvUDdSMXJ5N0xjSDg4TVVUUHUxdzRiUWlROEt2bXhJY2RYYkxwYVcxMCtmSmEwVytidDZnYU1HNlRJT0lGMUdSMzJjSXI2bkIxRVlJU2lEdk9JRGVucVdLaDdPQ0YrSEdGWUxpK0lrd05ITXhsR2Z6MERiTiJ9)

https://stratechery.com/2020/the-idea-adoption-curve/

[How an 18th-Century Philosopher Helped Solve My Midlife Crisis](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4979/motivation.pdf)

## Social motivation - peer pressure, etc. 

video [Jordan Peterson ~ Why You Cannot Be Yourself In Society](https://www.youtube.com/watch?v=d3wtxYmkr2o)