## Brand Analytics, Finance Social Analytics,and Politics Analytics
[the relation between Brand Analytics with Finance Analytics](https://s3.amazonaws.com/st-research/social-media-and-markets-the-coming-of-age.pdf)
**both business areas** and beyond! [face the problem of misinformation](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4948/Weaponization%2Bof%2Bthe%2BFuture_%2BInformation%2BTechnology%2BMemes%2B_%2BCB%2BInsights.pdf)
## Brand Brand Analytics
a useful connection to keep in mind
https://www.brandwatch.com/platform/
# Finance Analytics... to be added, see the tree around
... to be added here
# Politics
[Avalanche Insights' Michiah Prull: “Measuring oomph”](https://podcasts.apple.com/gb/podcast/avalanche-insights-michiah-prull-measuring-oomph/id1233991021?i=1000495728276) Danny In The Valley
naive? [Twitter for Diplomats: A Guide to the Fastest Growing Digital Diplomacy Tool](https://www.diplomacy.edu/blog/twitter-diplomats-guide-fastest-growing-digital-diplomacy-tool)
- https://en.wikipedia.org/wiki/Cambridge_Analytica
[The strange afterlife of Cambridge Analytica and the mysterious fate of its data](https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data)
## key differences http://www.paulgraham.com/identity.html