2016 [Apple wants to eat Google's Search Ad lunch](https://www.businessinsider.com/apple-shuts-down-topsy-the-200-million-mystery-laid-to-rest-2015-12)

2013 [TOPSY: WHO ARE THEY AND WHY DID APPLE BUY THEM?](https://www.independent.co.uk/life-style/gadgets-and-tech/topsy-who-are-they-and-why-did-apple-buy-them-8979882.html)

## Related to Financial markets

http://techfaster.com/topsy-apple-hedgechatter/

https://angel.co/company/market-prophit

http://www.knowsis.com/

- sentiment generally

https://www.crunchbase.com/organization/theysay

https://www.fabledata.com/join-us

## the problem

https://worldaftercapital.gitbook.io/worldaftercapital/part-three/misallocation