## https://en.wikipedia.org/wiki/User_journey

- [It is the user who decides on the success of your products](https://www.usability.de/en/services/methods/user-journey-mapping.html)

- [The importance of customer journey in financial services](https://www.privatebankerinternational.com/thought_leaders/customer-journey-financial-services/)

[THE DIGITALIZATION OF THE CUSTOMER JOURNEY CAN BECOME THE NEW HOLY GRAIL OF WEALTH MANAGEMENT](https://www.dorsum.eu/blog/the-digitalization-of-the-customer-journey-can-become-the-new-holy-grail-of-wealth-management/) 2018