## [Information](https://knowen.org/nodes/24431)

Information has [quality, uncertainty,](https://knowen.org/nodes/24503) and [asymmetry](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/2127/Asymmetric_Information_%2Bbreif%2Breview_Sep2003.pdf)

## Models

[Why Models Will Run the World](https://www.dominodatalab.com/blog/why-models-will-run-the-world/)

Models help to uncover [business secrets](https://alexdanco.com/2015/06/07/secrets/) as well as [social secrets](https://alexdanco.com/2019/04/28/secrets-about-people-a-short-and-dangerous-introduction-to-rene-girard/). 
Information value (in the Information Age) drives the progress and get [bundled and unbundled.](https://knowen.org/nodes/26367) Information Value and Secrets - this is what **scientists and entrepreneurs** look for but with [very different strategies around the boundaries of the knowledge.](https://knowen.org/nodes/26413). The breakthroughs/exposure of secrets/super-unicorns create [new areas beyond the boundaries (Peter Thiel).](https://knowen.org/nodes/26069)

Feedback loops as well as [information loops churn the information/entropy cycles.](https://alexdanco.com/2020/06/19/the-most-famous-loop/). So tells us [Alex Danco.](https://knowen.org/nodes/26404). 

## Value

MODELS are the computing loops processing the INFORMATION. The value is a [reflexive and individual judgement.](https://knowen.org/nodes/26094)
*The value is then the leverage (and the necessity for conscious agent?) on top* of the layer of the models processing information.
**The value is the process, the value is the path** .... just like the meaning of life