## [The Internet Knows You Better Than Your Spouse Does](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4668/The%2BInternet%2BKnows%2BYou%2BBetter%2BThan%2BYour%2BSpouse%2BDoes%2B-%2BScientific%2BAmerican.pdf)
- 2015 [Computer-based personality judgments are more accurate than those made by humans](https://www.pnas.org/content/112/4/1036)
what is r-value in the article? https://en.wikipedia.org/wiki/P-value
- 2013 [Private traits and attributes are predictable from digital records of human behavior](https://www.pnas.org/content/110/15/5802)
[Facebook understands you better than your spouse](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4667/Facebook%2Bunderstands%2Byou%2Bbetter%2Bthan%2Byour%2Bspouse%2B_%2BFinancial%2BTimes.pdf)
Research finds ‘likes’ judge users’ emotional needs more accurately than family
- [Who we are depends on where we are, according to Stanford co-authored research](https://news.stanford.edu/press-releases/2020/06/11/who-we-are-depends-on-where-we-are/)
- [Digital Persona - how to curate yourself](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4706/digital%2Bpersona.pdf)
## [Neural correlates of maintaining one’s political beliefs in the face of counterevidence](https://www.nature.com/articles/srep39589)