https://alexdanco.com/  subscribed in 2020



## 2017 [Understanding Abundance, part 3: The Next Big Thing](https://medium.com/social-capital/understanding-abundance-part-3-the-next-big-thing-cc42bcf8a76d) 

[Understanding Abundance: Introduction](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4657/Understanding%2BAbundance_%2BIntroduction%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[Understanding Abundance, part 1: It’s Caused by Consumers](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4662/Understanding%2BAbundance_%2Bpart%2B1_%2BIt_E2_80_99s%2BCaused%2Bby%2BConsumers%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[Understanding Abundance, part 2: Silicon Valley’s Special Sauce](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4663/Understanding%2BAbundance_%2Bpart%2B2_%2BSilicon%2BValley_E2_80_99s%2BSpecial%2BSauce%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[part 3 - the pdf](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4654/Understanding%2BAbundance_%2Bpart%2B3_%2BThe%2BNext%2BBig%2BThing%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

> **As friction goes away, customers hire functions to address jobs-to-be-done instead of hiring objects**

[Understanding Abundance, Part 4: What will not change](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4664/Understanding%2BAbundance_%2BPart%2B4_%2BWhat%2Bwill%2Bnot%2Bchange%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

Paradoxically, it might be widespread belief in change that should make us wary, or at least cautious. As
**[Howard Marks has put it,](https://www.oaktreecapital.com/docs/default-source/memos/uncertainty.pdf) the notion that “markets abhor uncertainty” is a misleading one. Markets function well when there is uncertainty**

## H2 2016 [Paradigm Shift Machine, Part 1: Technology increases access to what is scarce](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4658/Paradigm%2BShift%2BMachine_%2BPart%2B1_%2BTechnology%2Bincreases%2Baccess%2Bto%2Bwhat%2Bis%2Bscarce%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[From Pull and Push to Here and Now: the grand bargain of Facebook and the Feed is unraveling. What comes next?](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4659/From%2BPull%2Band%2BPush%2Bto%2BHere%2Band%2BNow_%2Bthe%2Bgrand%2Bbargain%2Bof%2BFacebook%2Band%2Bthe%2BFeed%2Bis%2Bunraveling.%2BWhat%2Bcomes%2Bnext_%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[We’re shifting from Driver Culture to Car Culture. Should that change the way we think about Uber?](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4661/We_E2_80_99re%2Bshifting%2Bfrom%2BDriver%2BCulture%2Bto%2BCar%2BCulture.%2BShould%2Bthat%2Bchange%2Bthe%2Bway%2Bwe%2Bthink%2Babout%2BUber_%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)

[**In a world of Energy Mainframes, our “PC, meet the Internet” moment is very close**](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4660/In%2Ba%2Bworld%2Bof%2BEnergy%2BMainframes_%2Bour%2B_E2_80_9CPC_%2Bmeet%2Bthe%2BInternet_E2_80_9D%2Bmoment%2Bis%2Bvery%2Bclose.%2B_%2Bby%2BAlex%2BDanco%2B_%2BSocial%2BCapital%2B_%2BMedium.pdf)


## H1 2016 [Emergent Layers: an Introduction](https://medium.com/@alexdanco/emergent-layers-an-introduction-f91c3cbe0175)

[Emergent Layers, Chapter 1: Scarcity, Abstraction & Abundance](https://medium.com/swlh/emergent-layers-chapter-1-scarcity-abstraction-abundance-5705666e4f15)

[part 3 - emergent growth](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4681/emergent%2Bpart%2B3.pdf)

[Emergent Layers, Chapter 4: Some Speculation About the Future](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4666/Emergent%2BLayers_%2BChapter%2B4_%2BSome%2BSpeculation%2BAbout%2Bthe%2BFuture%2B_%2Bby%2BAlex%2BDanco%2B_%2BThe%2BStartup%2B_%2BMedium.pdf)

## [Emergence Episode 2: Secrets](https://podcasts.apple.com/gb/podcast/emergence-podcast/id997562340?i=1000344476766), see also podcasts - Village Global and Patrick O'Shaughnessy
[Secrets about People: A Short and Dangerous Introduction to René Girard](https://alexdanco.com/2019/04/28/secrets-about-people-a-short-and-dangerous-introduction-to-rene-girard/comment-page-1/#comment-4581)

https://www.tandemlaunch.com/en/about/
[The Most Famous Loop](https://alexdanco.com/2020/06/19/the-most-famous-loop/)


## key articles

- [Positional Scarcity](https://alexdanco.com/2019/09/07/positional-scarcity/), just [in case the pdf](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4677/Positional%2BScarcity%2B_E2_80_93%2Balexdanco.com.pdf) .... in Google Search

- [Breakeven costs of production and vertical social networks](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4605/breakeven%2Bcosts.pdf)