- read [annual letters](https://ir.aboutamazon.com/annual-reports-proxies-and-shareholder-letters/default.aspx)

[The Jeff Bezos Regret Minimization Framework](https://awealthofcommonsense.com/2016/10/the-jeff-bezos-regret-minimization-framework/)

- [2020 Letter to Shareholders](https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders)

> Differentiation is Survival and the Universe Wants You to be Typical
> This is my last annual shareholder letter as the CEO of Amazon

> You have to pay a price for your distinctiveness, and it’s worth it. The fairy tale version of “be yourself” is that all the pain stops as soon as you allow your distinctiveness to shine.

https://kk.org/thetechnium/99-additional-bits-of-unsolicited-advice/

- [2020 - Amazon's Jeff Bezos: The richest person in the world](https://www.bbc.com/news/av/world-53311792/amazon-s-jeff-bezos-the-richest-person-in-the-world)

[AWS - There is a multi-trillion dollar monopoly hiding in plain sight](https://www.valuewalk.com/wp-content/uploads/2016/05/palihapitiya_sohn.pdf)

- 2019 [This chip was demoed at Jef Bezos’s secretive tech conference. It could be key to the future of AI.](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3319/Bezos%2BAI%2Bchip.pdf)

- [Day Two to One Day](https://stratechery.com/2019/day-two-to-one-day/)

[Amazon’s New Customer](https://stratechery.com/2017/amazons-new-customer/)

[Jeff Bezos: Big Things Start Small](https://fs.blog/2019/05/bezos-business-success/)

- decision making

[All Companies Should Live by the Jeff Bezos 70 Percent Rule](https://www.inc.com/don-reisinger/all-companies-should-live-by-jeff-bezos-70-percent-rule.html#:~:text=%22Most%20decisions%20should%20probably%20be,every%20business%20owner%20should%20adopt.)