A military force has no constant formation, water has no constant shape. The ability to gain victory by changing and adapting according to the opponent is called genius
**think about startup as the art of war**
## [The art of war](https://www.amazon.com/Art-War-Sun-Tzu/dp/1590302257/ref=sr_1_4?dchild=1&keywords=art+of+war&qid=1594223331&sr=8-4) by Sun Tzu
> **A military force has no constant formation, water has no constant shape. The ability to gain victory by changing and adapting according to the opponent is called genius**
## [Become Like Water My Friend](https://threemagnolia.activehosted.com/index.php?action=social&chash=e22312179bf43e61576081a2f250f845.1634&s=0c118a4ef090b0c7fbe26783f2684cd4)
> nothing more important to a company’s success than momentum
> Good managers and companies don't let projects drag on. They seize momentum and ship quickly
> Amazon CEO Jeff Bezos gave similar advice:
> “Most decisions should probably be made with somewhere around 70% of the information you wish you had. **If you wait for 90%, in most cases, you’re probably being slow**
[This is particularly important because market structure is always changing.](https://taylorpearson.me/ctr/)
## [OODA is an acronym standing for:](https://taylorpearson.me/ooda-loop/)
Observe
Orient
Decide
Act