## Amazon

## Apple

https://www.matthewball.vc/all/applemetaverse

[Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong](https://arstechnica.com/gadgets/2020/08/apple-explains-how-it-uses-machine-learning-across-ios-and-soon-macos/?utm_source=Benedict%27s+Newsletter&utm_campaign=874029025e-Benedict%27s+newsletter+free&utm_medium=email&utm_term=0_4999ca107f-874029025e-71150654)

- platforms versus aggregators - turf fight

[Apple’s move to make advertising harder on iOS 14 is part of a trend](https://www.theverge.com/interface/2020/8/27/21402744/apple-idfa-facebook-fight-ads-advertising)
Facebook is only the latest developer to feel the squeeze

## Shopify

[Shopify and the Power of Platforms](https://stratechery.com/2019/shopify-and-the-power-of-platforms/)

[Platforms in an Aggregator World](https://stratechery.com/2020/platforms-in-an-aggregator-world/) May 26, 2020
> Shopify announced the Shop app
> Facebook announced Facebook Shops