## https://en.wikipedia.org/wiki/The_Century_of_the_Self

[The Century of the Self - Part 2: "The Engineering of Consent"](https://www.youtube.com/watch?v=fEsPOt8MG7E)
part 4

##  [Secrets about People: A Short and Dangerous Introduction to René Girard](https://alexdanco.com/2019/04/28/secrets-about-people-a-short-and-dangerous-introduction-to-rene-girard/)

Alex Danco 2020 [Election Day 2020: René Girard, Part 2](https://alexdanco.com/2020/11/03/election-day-2020-rene-girard-part-2/)

[The Catalyst: How to Change Anyone's Mind – 2020](https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606)Jonah Berger


## [Lookalike modelling: the ad industry technique demystified](https://www.theguardian.com/media-network/media-network-blog/2013/sep/06/lookalike-modelling-advertising-demystified)

https://help.cxense.com/docs/lookalike-modeling