.... emotions are estimates of that which furthers man’s values or threatens them, that which is for him or against him—lightning calculators giving him the sum of his profit or loss.
- non-technical [Emotions Are Data, Too](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4501/emotions%2Bare%2Bdata.pdf) by Gianpiero Petriglieri May 09, 2014
technical [It is envisaged that the lexicon and the classification scheme will find application in consumer research and in brand and product development.](https://www.sciencedirect.com/science/article/abs/pii/S0950329312001851)
- [Market Mind Games: A Radical Psychology of Investing, Trading and Risk](https://www.amazon.co.uk/Market-Mind-Games-Psychology-Investing/dp/0071756221) by Denise Shull
- Joe Edelman https://nxhx.org/#writing
[Emotions, Integrity, and Wisdom](https://medium.com/what-to-build/what-are-feelings-d54a741ea134) Joe Edelman
- http://aynrandlexicon.com/lexicon/emotions.html
> .... emotions are estimates of that which furthers man’s values or threatens them, that which is for him or against him—lightning calculators giving him the sum of his profit or loss.
- [the relationship between uncertainty and mental health](https://sethlevine.com/archives/2020/05/uncertainty.html)
## connections
use GRAPH of PAGES and **the top-left drop-down menu**
for instance, [Contrarian and conspiracy theories](https://knowen.org/nodes/26189)
## articles
[A revolution in the science of emotion has emerged in the last few decades, with the potential to create a paradigm shift in thinking about decision theories](https://scholar.harvard.edu/files/jenniferlerner/files/annual_review_manuscript_june_16_final.final_.pdf)
