The godfather of mental models for businesses is return on investment versus cost of capital
That loop explains usage, but not monetization. But monetizing ads on an auction-based platform has loops, too.
The supply chain model is powerful because supply chains, for complicated reasons, tend to have alternating layers of commodity and monopoly. Company as an options trade
A multiparty negotiation between labor, capital, management, shareholders, government
BIG COMPANIES innovate with new technologies. Example - Google - quantum computing SMALL COMPANIES innovate with business models. Example - ? - marginal zero costs and specific bundling. Compare reality with journalist's cheer-leading in 2009? ... from Gref's remark
By discovering their own limitations early, they are also quicker to discover vectors on which they're personally unbounded. Product development will always be a multi-dimensional problem, often frustratingly so, but the value of reducing that dimensionality often costs so little that it should be more widely employed.
Our times?! [Why Software Is Eating the World by Marc Andreessen](https://a16z.com/2011/08/20/why-software-is-eating-the-world/)
- [Business Model Meta-Models](https://diff.substack.com/p/business-model-meta-models)
> The godfather of mental models for businesses is return on investment versus cost of capital
> That loop explains usage, but not monetization. But monetizing ads on an auction-based platform has loops, too.
> The supply chain model is powerful because supply chains, for complicated reasons, tend to have alternating layers of commodity and monopoly.
> **Company as an options trade**
> A multiparty negotiation between labor, capital, management, shareholders, government
[Friction](https://stratechery.com/2013/friction/)
[Markets Are Eating The World](https://www.ribbonfarm.com/2019/02/28/markets-are-eating-the-world/) February 28, 2019 By Taylor Pearson
BIG COMPANIES innovate with new technologies. Example - Google - quantum computing
**SMALL COMPANIES innovate with business models**. Example - ? - marginal zero costs and specific bundling. [Compare reality with journalist's cheer-leading in 2009?](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/4643/small%2Bcompanies.pdf) ... from Gref's remark
## Aggregation and bundling
- https://stratechery.com/concepts/
https://stratechery.com/2020/how-tech-can-build/
https://stratechery.com/2015/aggregation-theory/
[Defining Aggregators](https://stratechery.com/2017/defining-aggregators/) by Ben Thompson 2017
- [how-bundling-benefits-sellers-and-buyers](http://cdixon.org/2012/07/08/how-bundling-benefits-sellers-and-buyers/)
[How to Succeed in Business by Bundling – and Unbundling](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3845/unbundling.pdf)
- [Business Model Generation](https://www.skipr.nl/content/uploads/business_model_generation_summary.pdf)
[Betting on Things That Never Change](https://www.collaborativefund.com/blog/betting-on-things-that-never-change/) Jul 20, 2017 by Morgan Housel
## Entrepreneurship
- [Entrepreneurship as a science of the artificial](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/1742/Entrepreneurship%2Bas%2Ba%2Bscience%2Bof%2Bthe%2Bartificial.pdf) based on conversations with Herbert Simon
- [Difference between enterprenuers and bankers](https://s3.amazonaws.com/knowen-production/big_attachments/7da550d70539928d9a12171884252abe/Difference+between+enterprenuers+and+bankers+-+Herbert+Simon.pdf) - Herbert Simon
- [Invisible asymptotes](http://www.eugenewei.com/blog/2018/5/21/invisible-asymptotes)
> By discovering their own limitations early, they are also quicker to discover vectors on which they're personally unbounded. Product development will always be a multi-dimensional problem, often frustratingly so, but the value of reducing that dimensionality often costs so little that it should be more widely employed.
## Disruption
[What Clayton Christensen Got Wrong](https://stratechery.com/2013/clayton-christensen-got-wrong/)