[How companies are using big data and analytics](https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/how-companies-are-using-big-data-and-analytics)

[Review: Big Data Techniques of Google, Amazon, Facebook and Twitter](https://pdfs.semanticscholar.org/0bd3/5260f53a4ea997b4e8c1284f209c91581c9a.pdf) 2018

heard from Bill Tai [Why an enterprise customer data platform?](https://www.treasuredata.com/learn/why-enterprise-cdp/) ARM https://www.treasuredata.com/

## [DaaS Bible 2.0: How Standards Increase Data Flow and Benefit Everyone](https://www.safegraph.com/blog/data-standards-and-the-join-key?is=5f6971b7893a665542d115af) safegraph