## Human decision making

- [Farnam Street](https://fs.blog/). Example - [Jeff Bezos: Big Things Start Small](https://fs.blog/2019/05/bezos-business-success/)

- https://kk.org/thetechnium/103-bits-of-advice-i-wish-i-had-known/

- Examples and opinions


[Addicted to Failure: Three Billionaires on How to Win the Game of Life](https://medium.com/the-polymath-project/addicted-to-failure-three-billionaires-on-how-to-win-the-game-of-life-89cd6f17def0)


## Commercial Decision Making

- Dalio 

tools for collective AND individual decision making
[The world's largest hedge fund is developing an automated 'coach' that acts like a personal GPS for decision-making](https://www.businessinsider.com/ray-dalio-bridgewater-automated-management-system-2017-9)

- Lary Fink

[Aladdin® Platform Overview](https://www.blackrock.com/aladdin/offerings/aladdin-overview)

[Meet Aladdin, the computer “more powerful than traditional politics”](https://www.newstatesman.com/spotlight/2018/04/meet-aladdin-computer-more-powerful-traditional-politics)
> How a single computer system came to influence the value of vast swathes of the world’s financial assets.

FT [BlackRock bets onAladdin as genie of growth](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3410/BlackRock%2Bbets%2Bon%2BAladdin%2Bas%2Bgenie%2Bof%2Bgrowth%2B_%2BFinancial%2BTimes.pdf)
> World’s biggest asset manager plans to extend industry’s use of its technology

> The business faces tough competition from companies such as SimCorp, Bloomberg and Charles River.


## Emotional part of Decision Making

- [Alchemy: The Surprising Power of Ideas That Don't Make Sense](https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=pd_sim_14_2/257-7815590-5463430?_encoding=UTF8&pd_rd_i=0753556502&pd_rd_r=6b7804c7-aa87-40da-8a6c-9723c3201fef&pd_rd_w=Ge6Pn&pd_rd_wg=qnXFI&pf_rd_p=e323aefa-0fb8-4e75-9bef-479c25fd70eb&pf_rd_r=E5X781F9HH2S8ZPZP4ED&psc=1&refRID=E5X781F9HH2S8ZPZP4ED) by Rory Sutherland

podcast [Rory Sutherland](https://podcasts.apple.com/gb/podcast/the-echo-chamber-pr-show-holmes-report/id964108086?i=1000384341508)

- [Everything is Obvious: Why Common Sense is Nonsense](https://www.amazon.co.uk/gp/product/184887216X/ref=ox_sc_act_title_2?smid=AHV4JX8O703L3&psc=1) by Duncan J. Watts 

- [The Science of Storytelling](https://www.amazon.co.uk/gp/product/0008276935/ref=ox_sc_act_title_1?smid=A3P5ROKL5A1OLE&psc=1) by Will Storr 



## [Daniel Kahneman](https://en.wikipedia.org/wiki/Daniel_Kahneman) about decision making

[MAPS OF BOUNDED RATIONALITY: A PERSPECTIVE ON INTUITIVE JUDGMENT AND CHOICE](https://www.nobelprize.org/uploads/2018/06/kahnemann-lecture.pdf)

https://www.nobelprize.org/prizes/economic-sciences/2002/summary/



## Biases

[Bias from Overconfidence: A Mental Model](https://fs.blog/2015/04/bias-from-overconfidence/)