Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.
[Rory Sutherland – Moonshots and Marketing](https://podcasts.apple.com/gb/podcast/rory-sutherland-moonshots-and-marketing/id1154105909?i=1000491306579?i=1000491306579) Invest Like the Best
- [Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers](https://www.amazon.co.uk/dp/0062292986/ref=cm_sw_r_em_tai_ZOp9Eb1AQX4HM) 2014
by Geoffrey a. Moore
http://paulgraham.com/word.html
- [Psychology Says You Can Actually Sell Anything, So Long as You Use These 4 'Hidden' Switches](https://www.inc.com/peter-yang/psychology-says-you-can-actually-sell-anything-so-long-as-you-use-these-4-hidden-switches.html?cid=sf01002&fbclid=IwAR3RiWJYgDyEii_7PI3cIy6uiQ6CqNE2QREBux3337m0zowUSuWLbzLWBXI&utm_source=StartupBlink+Newsletter&utm_campaign=4277368139-StartupBlink_August_Short_Newsletter_COPY_01&utm_medium=email&utm_term=0_0197cde362-4277368139-331276045&mc_cid=4277368139&mc_eid=52bdeb73a7)
> Mastering the art of persuasion is a necessity when it comes to setting up a successful business. Here's how to tap into the human psyche and turn potential customers to actual ones.
## https://taylorpearson.me/howtoprioritize/
## [Why We built our Culture Code Early as a Startup](https://surveysparrow.com/blog/why-we-built-culture-codes/)