Will we find that there were types of technology businesses which we thought had “software margins” but were understaffing customer support, content moderation, and policy enforcement...
## Software vs Hardware is not a dichotomy
[Hardware is the new software](https://www.microsoft.com/en-us/research/wp-content/uploads/2017/05/baumann-hotos17.pdf)
Andrew Baumann, Microsoft Research
[How Hardware Makers Can Win in the Software World](https://www.bcg.com/publications/2016/marketing-sales-pricing-how-hardware-makers-can-win-software-world.aspx) about business models in the end
## Margins
[Is The Quest For “Software Margins” To Blame For Twitter’s Trolls, Facebook’s Russians and YouTube’s Fake News?](https://hunterwalk.com/2018/03/02/is-the-quest-for-software-margins-to-blame-for-twitters-trolls-facebooks-russians-and-youtubes-fake-news/)
> Will we find that there were types of technology businesses which we thought had “software margins” but were understaffing customer support, content moderation, and policy enforcement...
## [Big data needs a hardware revolution](https://www.nature.com/articles/d41586-018-01683-1)
> Artificial intelligence is driving the next wave of innovations in the semiconductor industry.
[The Hardware Lottery](https://arxiv.org/abs/2009.06489) Sara Hooker, Google Brain