It’s being able to point to the risks they’re going to kill to get there. They need to articulate how much money will accomplish what, in what period of time, and who will care. Why is that important? Because that’s the simple calculus of what any real venture capitalist does when thinking about why they should invest now.
Blogs, podcasts, and interviews by venture capitalists is a good way to understand the area
[14 brilliant venture capitalists you need to be listening to right now](https://www.businessinsider.com/14-best-venture-capitalists-to-follow-online-2015-8)
## Opinions and Interviews
[Beyond this there appears to be a growing concern that the innovation produced by some unicorns does not leave society better of](https://knowen-production.s3.amazonaws.com/uploads/attachment/file/3800/IPOs%2Bgroupthink.pdf)
[Venture Capital 20/20: Trends to Expect in the Years Ahead](https://www.milkeninstitute.org/videos/view/venture-capital-2020-trends-to-expect-in-the-years-ahead) at Milken Conference in 2017
[Why This VC Is Pouring Millions Into Startups Building ‘a Sci-Fi Future’](http://fortune.com/2018/09/20/josh-wolfe-lux-capital/) ... with Lux Capital
> It’s being able to point to the risks they’re going to kill to get there. They need to articulate how much money will accomplish what, in what period of time, and who will care. Why is that important? Because that’s the simple calculus of what any real venture capitalist does when thinking about why they should invest now.
## Books
[Lessons from Scott Belsky’s Book “The Messy Middle”](https://25iq.com/2018/09/29/lessons-from-scott-belskys-book-the-messy-middle/)
[Lessons from Elad Gil and High Growth Handbook](https://25iq.com/2018/07/28/lessons-from-elad-gil/)
[Best Books and Resources for Venture Capitalists](https://medium.com/@nokike645/recommended-reading-and-viewing-list-for-new-and-aspiring-vcs-3fa0014b8f48)