## practical efforts
- [The future of online marketplaces](https://blog.dealroom.co/the-future-of-online-marketplaces-2/)
[What’s Next for Marketplace Startups: **Services** and More](https://a16z.com/2018/12/21/marketplace-startups-services-more/) and the article [What’s Next for Marketplace Startups?](https://a16z.com/2018/11/27/services-marketplaces-service-economy-evolution-whats-next/)
[The next service marketplace wave: Vertical market-networks](https://techcrunch.com/2019/06/24/the-next-service-marketplace-wave-vertical-market-networks/)
> How to build a market-network platform
## advice
[19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace](https://www.nfx.com/post/19-marketplace-tactics-for-overcoming-the-chicken-or-egg-problem)
[DESIGNING ONLINE MARKETPLACES: TRUST AND REPUTATION MECHANISMS](http://www.nber.org/papers/w22616.pdf) Michael Luca
## Motivation
[THE AGE OF REPUTATION](https://www.edge.org/response-detail/11862) by Gloria Origgi. And her book [Reputation: What It Is and Why It Matters](https://www.amazon.co.uk/Reputation-What-Matters-Gloria-Origgi-ebook/dp/B071WTB3TG/ref=sr_1_1?crid=38BHO3VEKK5KN&keywords=gloria+orrigi&qid=1562739822&s=gateway&sprefix=gloria+orrig%2Caps%2C181&sr=8-1)