## *how to build ecosystems*
Blockchain is definitely a good tool here by developing trust and economic interactions (in the style of Userfeeds thinking)

McKinsey recommends to banks to build ecosystems (ala Google and Amazon style), it is probably recommended to everybody - attached paper

[The Rise of Native Protocol Funds](https://tokeneconomy.co/the-rise-of-native-protocol-funds-848df98f020d)

micro VCs are coming - attached

## *complexity*

Herbert Simon, multi-disciplinary Nobel in economics, had a lot to say about "The Architecture of Complexity" (attached), very much related to the structure of markets as well as [scientific theories and knowledge](/nodes/944)

A brief overview of complexity - attached

## *Evolution*

[Evolution, Cooperation, and Collectibles](https://nakamotoinstitute.org/shelling-out/) by Nick Szabo in **"Shelling Out: The Origins of Money"**

## *Network effects*

[Network Society Ventures is a seed stage global venture investment firm](http://netsoc.vc/)

[A Dozen Attributes of a Scalable Business](https://25iq.com/2017/08/25/a-dozen-attributes-of-a-scalable-business/) by Tren Griffin

[16 Ways to Measure Network Effects](https://a16z.com/2018/12/13/16-metrics-network-effects/)
by	Li Jin and D'Arcy Coolican

## *General business thoughts*

[A Rake Too Far: Optimal Platform Pricing Strategy](http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/)

[How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size](http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-ubers-potential-market-size/) famous argument about valuation of network effects

- Envelopment of platforms - Eisenmann - attached

- Increasing returns and the new world of business - W. Brian Arthur - attached

- Information Economy - attached

[Steve Case Offers Advice For Entrepreneurs Of The Third Wave](https://www.forbes.com/sites/peterhigh/2016/06/14/steve-case-offers-advice-for-entrepreneurs-of-the-third-wave/#7b93f0e862d6)